EdelweissWho We Are: News & Events
Preview of "Edelweiss", New Publisher Interactive Catalog Service Scheduled for Thursday, May 21st at Noon EDT
May 19, 2009 - Press ReleaseAbove the Treeline, a leading provider of business intelligence tools for booksellers and publishers, announced today a live, online preview of the new interactive catalog "Edelweiss" that will be launched at the forthcoming BookExpo America (BEA) in New York City. The preview, scheduled for one hour starting at noon EDT on Thursday, May 21st, will be open to any industry professionals and requires no prior sign-up. John Rubin, the founder and CEO of Above the Treeline, will conduct the presentation live via a Webex session. Questions will be accepted via live Twitter feed (Weiss_Squad) and email (edelweiss@abovethetreeline.com). ....
Launch of "Edelweiss" at BookExpo America Accelerates Transition to Digital Catalogs
May 19, 2009 - Press ReleaseAbove the Treeline, a leading provider of business intelligence tools for booksellers and publishers, announced today that the new interactive catalog "Edelweiss" will be launched at the forthcoming BookExpo America (BEA) in New York City. Following a highly successful beta test period that began last fall and involved 10 leading publishers, a selection of their reps, and 40 retailers and other end users, Edelweiss will now be made available to the entire publishing community. ....
eCatalogs to Launch via Edelweiss for Fall Season
March 26, 2009 - Bookselling This WeekeCatalogs will soon be a reality that booksellers can't ignore. This week, HarperCollins announced that it would be dropping its paper catalogs for the fall 2009 season in favor of digital catalogs, available at www.harpercollinscatalogs.com. HarperCollins is also one of 13 publishers working with John Rubin, the founder and CEO of Above the Treeline, on Edelweiss, an online, interactive catalog system that will work across participating publishers so that booksellers need learn only one system. Edelweiss, too, is being rolled out to interested booksellers for the fall season; reps at participating publishing houses can add their accounts in the system. ....
Publishers Collaborate on Ongoing Edelweiss Field Tests
March 4, 2009 - Bookselling This WeekOn Tuesday, March 3, representatives from Above the Treeline, nine publishers, Ingram Book Group, and the American Booksellers Association met at Random House's New York City offices for discussions about ongoing field tests of Edelweiss, Treeline's online, interactive catalog product. About 30 booksellers are currently testing the product, which was developed with input from ABA, independent retailers, and publishers. ....
Above the Treeline Adds Book Sense Bestsellers
October 25, 2007 - Bookselling This WeekThis month, Above the Treeline began adding Book Sense Bestseller data to its new interface. Bookstores using Treeline software to optimize their inventory selections can now scan weekly Book Sense Bestseller Lists and find which of those titles they have in stock and which they may need to order, among other features. The lists are available in ATL's new beta version under the "Watch List" feature. The new ATL interface is set to officially launch in January 2008. ....
Technology Applied to Customer Demand - Above the Treeline case study reports benefits in inventory optimization
May 2007 - Aspiring RetailA two-year Above The Treeline case study demonstrates the power of applying technology to optimize inventory management. Four of the largest multi-store, general-market booksellers using Above The Treeline's inventory-management software reported group aggregate sales jumped 13% or $9.3 million while average inventories declined 0.5% ($174,000) during the past 12 months. ....
Above the Treeline Becoming Firmly Rooted
November 6, 2006What a difference a year makes. Since partnering with the ABA in January, John Rubin has criss-crossed the country to demonstrate Above the Treeline, the Web-based inventory management tool that he designed specifically for stores like the Book Stall in Winnetka, Ill., owned by his mom, Roberta Rubin (PW, Nov. 28, 2005). In the intervening months, Treeline has gone from servicing 75 trade stores and 150 CBA retailers to a total of 350 stores, divided evenly between ABA and CBA; Rubin has doubled his staff to six full-time employees....
Booksellers Wowed by Above the Treeline
February 1, 2006On Friday, January 27, at ABA's First Annual Winter Institute, one of the sessions capping two days of educational programming was "Above the Treeline," presented by ATL founder John Rubin. Whether gauging by booksellers' comments or by the number of attendees who signed up for the ATL online software product (www.abovethetreeline.com) in the days immediately following the Winter Institute, it is clear that Rubin's session was a big hit.
Publisher's Weekly Article: Making Sense of Inventory
November 28, 2005A project by Roberta Rubin's son to help her manage cash flow at the Book Stall, her Winnetka, Ill., bookstore, has turned into a Web-based inventory management tool that has captured the interest of not only independent booksellers but publishers as well. Josh Marwell, head of sales at HarperCollins, went so far as to call the system "revolutionary."
Publishing Trends Article: Looking Beyond the Shelf Watch Your Backlist
November 2005Nearly four years ago, John Rubin - coming out of a 10 year stint as a management consultant - went into his mother's independent bookstore in Chicago to help her manage her cash flow. It was there, after coming to the realization that his mother's store was operating "in a vacuum" that he began working on Above the Treeline, a web based, sales organization tool for the independent trade, Christian and university booksellers. Rubin established the company under two premises: 1) To provide booksellers with the tools to help them better manage their titles, and 2) As a way in which to link independent stores by allowing them to see what was selling not only in their own stores but elsewhere. The program works by mining stores' point of sale data, and loading it onto a central server, according to Rubin. The data is then organized and can be used to create buy and return lists, view publisher's core lists, create sales goals, see what categories are selling in both one's own store and others, etc. There are also plans in the works that will enable bookstores to buy directly on the Above the Treeline site through both distributors and publishers.